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King of the Baggers Meets MotoGP: Harley-Davidson’s Next Big Move

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King of the Baggers Meets MotoGP: Harley-Davidson’s Next Big Move

Harley-Davidson and Dorna Sports, the organisers of MotoGP, revealed exciting news of a sponsorship deal aimed at boosting their international visibility earlier this week. This partnership provides Harley-Davidson, the iconic motorcycle manufacturer, with an opportunity to increase its involvement in motorsport while offering Dorna a strong platform to penetrate the competitive yet highly dynamic U.S. market. While details remain under discussion, the partnership has already garnered significant enthusiasm from fans and industry stakeholders alike.

As a pioneering name in motorcycling, Harley-Davidson boasts a historic racing pedigree dating back to 1914. More recently, it has found renewed success through its dominance in the King of the Baggers series, which features heavily modified touring motorcycles like the Road Glide. Having gained immense popularity as part of the MotoAmerica family, this championship could potentially find a new stage within MotoGP’s support program.

From Dorna’s perspective, partnering with Harley-Davidson is a strategic move to strengthen MotoGP’s footprint in the United States, a key market for its global expansion plans. Harley-Davidson’s dedicated American biker community perfectly aligns with MotoGP’s ambition to broaden its appeal. This collaboration promises mutual benefits, bringing the King of the Baggers to a wider audience while providing Harley-Davidson with greater global exposure through MotoGP events.

Both Dorna CEO Carmelo Ezpeleta and Harley-Davidson CEO Jochen Zeitz have expressed optimism about the partnership, highlighting its potential for innovation and growth. While specifics remain to be finalised, one thing is clear: this collaboration represents a bold new direction for both brands, blending traditional and modern principles to potentially redefine the future of motorcycle racing.

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